When you build a commercial building or house, you must meet building code specifications to construct something satisfactory. Likewise, when you construct a business website, there are several standards that you need to obey to create an on-line business that does what it is intended to do. Whether or not you create your own web-site or rely on web page design experts, you need to insure that you meet basic standards.

1. A web site must be assembled in a professional way.

This means that it must look good and contain no errors. If there are images that do not appear, messy composition, or misspelled words, the website will create red flags for possible customers. If you do not pay attention to spelling or layout it is reasonable for your client to question just how careful you will be in achieving their requirements. Professional web page design is not an option that may be overlooked when an excellent web site is your objective.

2. A website should always be super easy to navigate for potential web visitors.

While a seasoned internet user may be able to find anything on any web site, many consumers are not experts. In addition to being able to find your web site, they should be able to find everything on your web site. Be certain that links to internal material are working, that if possible the whole website is internally searchable, and make it clear from the start how to find contact information, information about policies, and how to buy. In addition, an Internet site should display your data despite the brand or version of browser that a visitor may be using.

3. Payment pages need to be secure and offer as many payment choices as possible.

Many Internet shoppers will not even think of buying if the payment page is not a secure page. Others do not want to share credit card or bank information online with sellers and may prefer substitute payment sites such as PayPal. Some may even wish to pay by money order or personal check by mail. While accepting credit cards will cost you , it may also greatly really encourage buyers to spend.

4. An Internet site should always anticipate and answer commonly asked questions.

While some questions may require individual contact between the seller and buyer, it is helpful to have a list of commonly asked questions and their answers displayed, often listed as FAQs. Some buyers may simply look elsewhere rather than bother to send an e-mail or make a phone call.

5, A web site must create a favorable and welcoming image of the Internet business immediately.

It may be tempting to have a lot of animated titles, music, or instant on videos on a start page but these can be distracting and irritating rather than desirable. No one is favorably impressed by a start page that has a heavy handed sales person shouting at them or by a web page so busy that they cannot decide where to look first. Music can be effective but remember that every kind of music has folks who do not care for it. If you decide to have it, be sure to offer the visitor the option to turn it off.

6. A web-site must be honest and accurate.

Deceitful claims or misleading statements or botched facts are no more acceptable online than offline and good web page design must infuse confidence. Check the facts of your site and be prepared to defend what you present.

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